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The Spot: TV's Best Friend
IDEA: Cookies and milk. A prom queen and her limo. A slow-running teenager and a horror-movie monster. Some things were meant to be together. You can add Zeebox and your TV to that list, says a new...
View ArticleMeet the Press Strikes Second-Screen Sponsorship With Shell on Zeebox
This summer, Meet the Press viewers using the second-screen app Zeebox will be presented with exclusive content sponsored by Shell, including photos from the Sunday talk show and surveys centered...
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Zeebox Adds New TV Rooms Social Feature
Zeebox, the social network-enabled second-screen app, is adding a feature called TV rooms, which the company describes as a Facebook to connect TV fans, creators and actors. Variety reports that Bravo...
View ArticleVivaKi Study: 2/3 of Zeebox Use Happens During Commercials
It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study, viewer...
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Bravo's Top Chef Crammed With Integrations This Season
Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or a throw to the...
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